How it worked:
Working with American Eagle Outfitters, we co-create content for a music driven social campaign. We worked with influential dance groups to remake "Can I Kick It" in their own voices.
Then, we seeded the content and encouraged fans to create their own for a chance to be featured American Eagle’s billboard in Times Square.
Result:
Total impressions: 31 million
Same store sales increased +19% in same year
American Eagle
We started an iconic song from A Tribe Called Quest which was featured advertising campaign. Then, we worked with some of the top dancers on social media to create their own music video recreation of it and inspired people at home to participate with us...
